Niels is a four wheel driven entrepeneur. In this video he explains why it is important to remove anything from your designs that has nothing to do with the task at hand.

How can you help Niels?

For designers & developers

Remove distraction, keep the essential. People like Niels are distracted very easily by impulses on a website or app. By removing distraction from your design you can help that person to focus on their task. Distraction can be cluttered information, too much choices of information and blinking/popping content that want your attention.

Video screenshot of Niels